I am a multi-passionate, purpose-driven professional with 15 years of experience. My unique blend of talents, skills, and experience across different disciplines allows me to show up powerfully in various contexts.

Experience

2017 -

Co-Founder & Biz Bestie » The Biz Sistahs

» Guide business owners and executives through human-centered visioning and planning to inspire intentional, world-changing business, brand, marketing, and other relevant strategy as well as sustainable self-defined success
» Collaborate with business owners, executives, team members, and other support staff across time zones to fulfill mission-critical objectives in alignment with each business’ unique vision and values, fostering a culture of co-creation
» Manage day-to-day operations for multiple businesses concurrently by carrying out tasks such as inbox and calendar management; file/data organization and management; client/team on-boarding, scheduling, communication, management, off-boarding; team/contractor invoice reconciliation; income and expense tracking; website updates
» Support business owners and executives in showing up powerfully for personal and professional responsibilities, including meetings, events, trips, and time off, ensuring they feel prepared, organized, and ready for what each day brings
» Organize, manage, and maintain a multitude of complex calendars and conduct regular audits of scheduling boundaries, preferences, and availability to anticipate/avoid conflicts, refocus priorities, and optimize time management
» Prepare and distribute meeting materials such as agendas, presentation decks, minutes, next steps, and task lists, synthesizing insights, anticipating challenges, and ensuring follow-through on critical decisions and action items
» Collect, process, use, share, and store personal and sensitive data, including biometric, financial, and health information, with utmost discretion in accordance with international privacy policy standards and HIPAA privacy rules
» Plan, execute, and facilitate all-team meetings and retreats, coordinating all logistics from itinerary of personal/professional development activities and business agendas to venues, catering, travel, and accommodation
» Create, track, and automate workflows for tasks, projects, and programs across all businesses and teams, balancing accountability and flexibility to navigate shifts with ease while remaining in integrity with business goals

2013 -

Founder & Unicorn » Sasha V

» Support emerging and established entrepreneurs and executives with personal and business needs, allowing them to focus on higher level priorities, create space for new opportunities, and maximize enjoyment of their everyday lives
» Maintain long-term understanding of needs and how they relate to short-term success, employing a holistic approach to supporting entrepreneurs and executives and managing all aspects of their life and work
» Serve as liaison across all teams, communicating with and fielding inquiries from innumerable prospective, current, and past clients, collaborators, contractors, vendors, affiliates, consultants, agents, and sponsors at any given time
» Conceptualize, design, implement, future-proof, and maintain bespoke systems, processes, policies, and procedures for each business to streamline operations, maximize resources, enhance user experience, improve productivity, and scale for growth
» Plan and execute complex projects end-to-end in areas that include business, branding, marketing, organizational/service design, client/team experience design, special events and retreats, operations, space/facilities, global multi-city travel, and more, managing all moving parts
» Assist with (re)design and (re)launch of new and existing revenue streams and ventures, creating business plans and blueprints and establishing rhythm of business practices to facilitate easeful day-to-day operations and team collaboration
» Help conceptualize and design products/services in alignment with business model while also creating lead generation and client management processes to drive new business, increase revenue, and achieve goals
» Design and develop brand strategy and brand identity elements such as logo, website, and other assets to embody the essence of each business and secure quality leads/clients
» Ideate and implement marketing, content, and social media strategy to support business before, during, and after (re)launch, including drafting and editing copy for internal/external correspondence, website, newsletters, social media, and other digital and printed marketing materials

2013 - 2015

Marketing & PR Manager » CORE Foods

» Established and built marketing department from zero by developing strategy, systems, processes, standard operating procedures, best practices, and toolkits to improve effectiveness of sales and marketing efforts
» Facilitated regular meetings and open communication with regional sales team to understand location-specific needs, obtain real-time customer feedback, and manage nationwide implementation of marketing strategy, making adjustments as required to support sales goals
» Served as customer service lead by managing support inbox and moderating social media comments, triaging, troubleshooting, and responding to all incoming inquiries regarding product, shipping, satisfaction, and other concerns
» Enhanced brand image by leading packaging redesign and extending new brand elements to marketing collateral including signage, demo materials, online profiles, and company website
» Developed brand voice and compelling social media content to build awareness, increase website traffic, and improve conversion rate, while leveraging brand public and engaging online brand community
» Collaborated with retail partners like Whole Foods Market and New Seasons Market to coordinate logistics and ensure success of in-store demonstrations, events, and promotions including B Corp branded campaigns
» Identified key performance indicators and developed regular reporting mechanisms to track progress and provide insights to team

2010 - 2013

Event Marketing Manager » Auster Agency

» Served as right hand and trusted advisor to company president, acting as managing director, office manager, and prospective client liaison, helping to define and drive strategic and operational objectives
» Identified opportunities for improvement and influenced organizational design by streamlining systems; implementing new procedures for hiring, on-boarding, and general business operations; creating templates for critical business documents; collaborating closely with company president to create change
» Planned and produced galas, fundraisers, outdoor festivals, press conferences, and other events and activations for prominent organizations, managing all aspects such as venue procurement, catering, vendors, insurance, licensing, permits, staffing, sponsorship, pre-event marketing, press outreach, and on-site production
» Created, coordinated, and managed minute-by-minute logistics for every event including load-in, setup, run of show, breakdown, and load-out, ensuring all moving parts remained on track and were executed according to plan
» Managed planning and forecasting of budgets and revenue for every event with contingency for unexpected costs, tracking, monitoring, and populating with actual costs for accurate account of expenses
» Helped secure new business opportunities by drafting proposals, preparing presentation decks, and participating in pitch meetings
» Increased brand visibility by developing brand-appropriate content to promote client events and marketing initiatives through company website, blog, and across social media platforms

Education

2016 - 2017

Master of Science » Management of Innovation
Goldsmiths, University of London

» Managing innovation for service design, brand and organizational development, and technology integration
» Coursework || Innovation Theory, Organizational Behavior, Consumer Behavior, Project Management, Human-Centered Design
» Thesis || Innovation in the Workplace

2004 - 2008

Bachelor of Science » Design & Environmental Analysis
Cornell University

» Design thinking for spatial, service, and product design related to human interaction with the built environment
» Coursework || Creative Problem-Solving, Environmental Psychology, Human Factors and Ergonomics, Sustainable Design
» Concentration || Interior Design

Expertise

Personal

» Future-Thinking
» Creative Leadership
» Initiative + Follow-Through
» Human-Centered Problem-Solving
» Proactive Conflict Resolution
» Open + Transparent Communication
» Compassionate Listening
» Discretion + Confidentiality
» Collaboration + Co-Creation
» Diverse Perspectives
» Visual/Spatial Thinking
» Social Consciousness

Professional

» Strategy
» Service Design
» Organizational Design
» Organizational Management
» Brand Management
» Creative Direction + Design
» Marketing Management
» Project Management
» Client Management
» Team Management
» Event Production
» Administrative Support
» Office Management

Technical

» Productivity Suite || Google Workspace, Microsoft Office
» Agreement Management || DocuSign, HelloSign, +
» Customer Relationship Management || Dubsado, Salesforce, +
» Accounting || Xero, QuickBooks, +
» Project Management || Asana, Basecamp, +
» Cloud Storage || Dropbox, iCloud, +
» Password Management || LastPass, Keychain, +
» Graphic Design || Adobe Creative Suite, Canva, +
» Content Management || Squarespace, Shopify, +
» Email Marketing || Mailchimp, Flodesk, +
» Social Media || Facebook, Instagram, +
» Scheduling || Acuity, Calendly, +
» Communication || GroupMe, Slack, +
» Video Conference || Zoom
» System || Apple, Microsoft