I am a multi-passionate, purpose-driven professional with 15 years of experience. My unique blend of talents, skills, and experience across different disciplines allows me to show up powerfully in various contexts.

Experience

2017 -

business manager » The Biz Sistahs

» Guide small business owners and entrepreneurs through human-centered visioning and planning to inspire intentional, world-changing business, service design, brand, marketing, and other relevant strategy as well as sustainable self-defined success
» Collaborate with business owners, team members, and other contractors to fulfill mission-critical priorities in alignment with each business’ unique vision and values, fostering a culture of co-creation
» Manage day-to-day operations for multiple businesses concurrently by carrying out tasks such as client/team on-boarding, scheduling, communication, management, off-boarding; team/contractor invoice reconciliation; income and expense tracking; website updates
» Conceptualize, design, implement, and future-proof bespoke systems, processes, policies, and procedures for each business to streamline operations, maximize resources, enhance user experience, and scale for growth
» Create and track workflows for tasks, projects, and programs across all businesses and teams, balancing accountability and flexibility to navigate shifts with ease while remaining in integrity with business goals

2013 -

executive assistant » Sasha V

» Support emerging and established entrepreneurs with personal and business needs, allowing them to focus on higher level priorities, create space for new opportunities, and enjoy their everyday lives
» Assist with (re)design and (re)launch of new and existing ventures, creating business blueprints and standard operating procedures to facilitate easeful day-to-day management and team collaboration
» Help conceptualize and design products/services in alignment with business model while also creating lead generation and client management processes to drive new business, increase revenue, and achieve goals
» Design and develop brand strategy and brand identity elements such as logo, website, and other assets to embody the essence of each business and secure quality leads/clients
» Ideate and implement marketing and social media strategy to support business before, during, and after (re)launch, including drafting and editing copy for website, newsletters, social media content, and other marketing materials

2013 - 2015

Marketing & PR Manager » CORE Foods

» Established and built marketing department from zero by developing strategy, systems, processes, standard operating procedures, best practices, and toolkits to improve effectiveness of sales and marketing efforts
» Facilitated regular meetings and open communication with regional sales team to understand location-specific needs, obtain real-time customer feedback, and manage nationwide implementation of marketing strategy, making adjustments as required to support sales goals
» Enhanced brand image by leading packaging redesign and extending new brand elements to marketing collateral including signage, demo materials, online profiles, and company website
» Developed brand voice and compelling social media content to build awareness, increase website traffic, and improve conversion rate, while leveraging brand public and engaging online brand community
» Collaborated with retail partners like Whole Foods Market and New Seasons Market to coordinate logistics and ensure success of in-store demonstrations, events, and promotions including B Corp branded campaigns

2010 - 2013

Marketing Manager » Auster Agency

» Influenced organizational design by streamlining systems; implementing new procedures for hiring, on-boarding, and general business operations; creating templates for critical business documents; collaborating closely with company president to create change
» Planned and produced galas, press launches, fundraisers, and outdoor festivals for prominent organizations, managing aspects such as sponsorship, pre-event marketing, press outreach, contractors, on-site event production, and revenue management
» Created, tracked, and managed budgets for every event with contingency for unexpected costs, populating with actual costs for accurate account of expenses
» Helped secure new business opportunities by drafting proposals, preparing presentation decks, and participating in pitch meetings
» Increased brand visibility by developing brand-appropriate content to promote client events and marketing initiatives through company website, blog, and across social media platforms

Education

2016 - 2017

Master of Science » Management of Innovation
Goldsmiths, University of London

» Managing innovation for service design, brand and organizational development, and technology integration
» Coursework || Innovation Theory, Organizational Behavior, Consumer Behavior, Project Management, Human-Centered Design
» Thesis || Innovation in the Workplace

2004 - 2008

Bachelor of Science » Design & Environmental Analysis
Cornell University

» Design thinking for spatial, service, and product design related to human interaction with the built environment
» Coursework || Creative Problem-Solving, Environmental Psychology, Human Factors and Ergonomics, Sustainable Design
» Concentration || Interior Design

Proficiency

Professional

» Strategy
» Service Design
» Organizational Design
» Organizational Management
» Brand Management
» Creative Direction
» Graphic Design
» Marketing Management
» Project Management
» Client Management
» Team Management
» Event Production

Personal

» Creative Leadership
» Initiative + Follow-Through
» Human-Centered Problem-Solving
» Open + Transparent Communication
» Compassionate Listening
» Collaboration + Co-Creation
» Diverse Perspectives
» Visual/Spatial Thinking
» Psychological Flexibility
» Social Consciousness

Technical

» Productivity Suite || Google Workspace, Microsoft Office
» Customer Relationship Management || Dubsado, HoneyBook, +
» Project Management || Asana, Basecamp, +
» Cloud Storage || Dropbox, iCloud, +
» Password Management || LastPass, Keychain, +
» Graphic Design || Adobe Creative Suite, Canva, +
» Content Management || Squarespace, Shopify, +
» Email Marketing || Mailchimp, Flodesk, +
» Social Media || Facebook, Instagram, +
» Scheduling || Acuity, Calendly, +
» Communication || GroupMe, Slack, +
» Video Conference || Zoom
» System || Apple, Microsoft